Welcome to Grassroots Group


Welcome to Grassroots Realty Group, where we pride ourselves on being more than just a real estate agency – we’re a community-driven force dedicated to empowering individuals and fostering meaningful connections in the Lethbridge area. At Grassroots Group, we understand that real estate is about more than just  buying a home and  selling properties – it’s about building relationships, supporting our community, and creating lasting impact.

With a grassroots approach to real estate, we prioritize integrity, transparency, and personalized service in everything we do. Our team of dedicated professionals brings a wealth of experience and expertise to every transaction, ensuring that our clients receive the guidance and support they need to make informed decisions and achieve their real estate goals.
Our vision is to create a brokerage that is local, fun, cutting edge and competitive for our agents. We want to change the conventional hierarchy of brick and mortar real estate brokerages, while creating an experience for our clients that is cutting edge. Our agents are empowered by technology innovation and a strong brand that reflects who we are as Albertans; Hard working, honest, integral, reliable and intelligent. Grassroots is well on its way to becoming a house hold name in Alberta Real Estate, by connecting its agents across the province in a collaborative way. Our culture is about sharing ideas, strategy and successes with one another rather than creating a dog-eat-dog environment. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta. We have a quality over quantity mentality with our hiring and training. We look for quality professionals who possess integrity, honesty, grit, passion and a positive attitude. Our culture is our #1 priority.

Ready to make your move? Whether buying or selling, let us navigate the process for you with expertise and dedication. Contact us now and let our expert Real Estate Agents in Lethbridge & Fort Macleod help you achieve your real estate goals!